Data driven mobile UX design (EN)

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Data driven mobile UX design (EN) – by Jorden Lentze, Google

30% of A/B tests are successful. This also means that if you do not measure, there is a 70% chance that if you implement a change on your website it will have no or a negative impact on your revenue. Jorden will give us examples on how data can help designers and researchers in making informed decisions.


Jorden Lentze – Jorden studied Philosophy in Utrecht while he was working as a web marketeer for ABN AMRO. Of course this study gave him the insights live was all about digital and optimization 🙂

At the moment he is working for Google as a Conversion Manager, helping companies improve their Page Speed and User Experience. Because as Bryan Eisenberg said: “For you to achieve your goals customers must first achieve theirs”.